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Key information 5u5js
- Pitti Uomo 108 will be held from June 17 to 20, 2025, at the Fortezza da Basso in Florence, Italy.
- The overarching theme is “PITTI BIKES,” using the bicycle as a metaphor for fashion’s evolving balance between tradition and innovation.
- The fair will feature over 730 brands, with 43% of them representing international labels.
- Special highlights include Homme Plissé Issey Miyake as Guest of Honor, and Post Archive Faction and Niccolò Pasqualetti as Guest Designers.
- The event also features the debut of BECYCLE, a curated space dedicated to the lifestyle, design, and technology surrounding cycling culture.
Florence takes the lead in global menswear h4j2q
From June 17 to 20, 2025, the Fortezza da Basso in Florence hosts Pitti Uomo 108, the iconic menswear fair that brings together over 730 brands—43% of them international—for four days of fashion, business, and cultural dialogue. The spotlight is on the Spring/Summer 2026 collections, positioning Florence as the epicenter of innovation, elegance, and emerging talent in contemporary menswear.
Visitors will navigate through five core sections—Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling, and I Go Out—each offering distinct approaches to modern menswear. The Superstyling section unveils a new exhibition concept, The Arsenale, while BECYCLE integrates into I Go Out to spotlight cycling-forward fashion.
Garvin Ree - "Abstract portrait 105D", 2024. Oil on Canvas. 60 x 60 cm.
Pitti Bikes: fashion in motion 5l1z6w
The theme of this edition, PITTI BIKES, celebrates the dynamism and duality of cycling culture. Highlighted by the immersive BECYCLE installation, the fair merges lifestyle and performance, tradition and technology. The Fortezza becomes a symbolic circuit, where fashion meets freedom of movement and sustainable living. A special collaboration between Pas Normal Studios and Colnago even culminates in a group ride arriving at the venue.
Creative excellence: guest designers and debuts 96z2a
This summer’s Guest of Honor is Homme Plissé Issey Miyake, presenting both its SS26 collection and a curated exhibition at Villa Medicea della Petraia. Korean innovators Post Archive Faction (PAF) and Italian designer Niccolò Pasqualetti bring bold visions as Guest Designers, ed by the cultural showcase CODE Korea, which explores fashion alongside broader Korean aesthetics.
Emerging and returning brands like Icecream, Ellesse, Guess Jeans, Replay, and Champion add energy and diversity to the lineup. Meanwhile, debuts such as Paradox introduces Raquedo and Manifattura Ceccarelli x Sugarkane mark a new generation of creative partnerships.
Artmoods Tp - "Urban, 1", 2024. Oil on Wood. 51 x 40.5 cm.
The bicycle as metaphor: from movement to meaning 3s510
At Pitti Uomo 108, the bicycle emerges not just as a means of transport but as a powerful metaphor for balance—between opposites in both fashion and life. The concept underscores how bicycles symbolize innovation beyond sport or mobility, embodying the harmony of dualities such as solitude and sociability, preservation and invention, control and emotion. This theme comes to life through striking visuals by photographer Alessandro Timpanaro, who captures two men crossing paths—an evocative image of rationality and spontaneity in motion. The result is a compelling reflection of how contemporary menswear navigates complexity and transformation.
.BECYCLE: the heart of PITTI BIKES 4k2d9
BECYCLE, originally launched in 2024 for the Tour de , is now fully integrated into Pitti Uomo, taking over the Sala della Ronda at the Fortezza da Basso. This immersive space presents a curated selection of cycling-focused brands and innovations that transcend athletic performance. It’s not just about gear—it’s about the culture surrounding cycling: technology, materials, design, and lifestyle. BECYCLE expands Pitti’s vision of menswear by blending functionality with aesthetic ambition, bridging the technical with the expressive in a uniquely stylish way.
Discover The Culture of Cycling selection
A truly international showcase 2c3g2a
Backed by the Italian Ministry of Foreign Affairs and the ICE Agency, Pitti Uomo 108 sees participation from leading global retailers, including Selfridges, Galeries Lafayette, Mr Porter, Holt Renfrew, Beams, and 10 Corso Como. Key partnerships with Korea, Japan (J∞QUALITY), (Promas), Spain (ICEX), and China (CHINA WAVE) deepen the fair’s global scope.
Gerard Jouannet - "Trio", 2020. Acrylic on Canvas. 100 x 135 cm.
A confident step forward 2o6m5f
Pitti Uomo 108 affirms its role as a barometer of global menswear, capturing the pulse of contemporary fashion with bold creativity and international vision. With its blend of innovation, inclusivity, and cultural relevance, this edition marks a meaningful push toward a more dynamic and connected future for the fashion industry.
FAQ 3s78
When and where is Pitti Uomo 108 taking place?
It will be held from June 17 to 20, 2025, at the Fortezza da Basso in Florence, Italy.
What is the theme of this edition?
The theme is “PITTI BIKES,” a creative exploration of cycling culture as a symbol of modern mobility, balance, and style.
What is BECYCLE and why is it important?
BECYCLE is an immersive installation and exhibition space that showcases top cycling brands and explores how technology, design, and culture intersect in the world of bicycles.
Who are the featured guests at this year’s edition?
The Guest of Honor is Homme Plissé Issey Miyake, with Guest Designers Post Archive Faction (PAF) from South Korea and Italian designer Niccolò Pasqualetti.
How international is the event?
Out of the more than 730 brands participating, 43% are international, reflecting Pitti Uomo’s role as a global fashion platform.
Selena Mattei 
